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News and Information Article
BEND, Ore., June 30 // -- Navis, developers of the vacation
rental industrys most innovative web-based system for optimizing
marketing, managing reservations, and bringing in more customers, today
announced significant success at Mount Bachelor Village Resort, a Navis
vacation rental management customer since 2005.
"Navis Narrowcast and RezForce have changed how we do business," said
Michelle Marquis, director of marketing at Mount Bachelor Village Resort.
"Navis allows us not only to generate additional revenue but also to really
know which marketing channel is the most effective for our business. We
have already made changes to how our marketing dollars are spent and moved
money into avenues that have a higher ROI.
"With the implementation of this system, we have seen a 31% increase in
our close ratio in the first five months of this year. That was equivalent
to an additional $115,000.00 in revenue! The Navis system is revolutionary
and any resort or vacation rental manager who uses this system to its full
potential will be more profitable."
Navis has made available on their website a video report of Ms. Marquis
discussing the role that Navis has played in Mount Bachelors success. It
can be found at http://www.navistechnologies.com.
About The Navis System
Designed using advanced telephony and software architecture, The Navis
System automatically captures demographic information for each incoming
call to a vacation rental management company, and archives the data for
future targeted marketing campaigns. Each email, direct mail, ad or other
marketing campaign is assigned a unique 800 number, which can then be
tracked and analyzed for lead results, sales conversion percentage and cost
effectiveness. Calls can be recorded for quality control and reservationist
training purposes. By implementing The Navis System Best Practices,
vacation rental companies can realize significant increases in reservations
while at the same time reducing operating and marketing costs.
About Navis
Navis, founded in 1987, is a privately held company wholly owned by
Buehner-Fry, Inc. headquartered in Bend, Ore. Navis connects vacation
rental management companies with customers, owners, prospects and
properties using web-based technologies that track calls, provide 24/7
reservations call center, in-home unlimited long distance, remote
temperature monitoring of rental properties, housekeeping and maintenance
monitoring, automated guest communications, website telephone connection,
and links to popular vacation rental reservations software.
Navis can be reached toll free at 888-273-1764 or on the web at
http://www.navistechnologies.com.
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