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News and Information Article
The 2006 MINI TransAmerican Motortastic Road Trip to End All Road Trips
Rally
The MINI Takes the States Rally Kicked off in California, Following the
33rd Rolex Monterey Historic Automobile Races and Ends 3,123 Miles Across
the Country at the Lime Rock Vintage Festival in Connecticut
MONTEREY, Calif., Aug. 21 /-FirstCall/ -- More than 3,300
enthusiastic MINI owners nationwide are getting behind the wheel for MINI
Takes the States, a two-week cross country road trip open for MINI owners
and enthusiasts. The road trip kicked off at the Monterey Historic
Automobile Races in Monterey, California today and concludes on September 4
at the Lime Rock Vintage Festival in Lakeville, Connecticut.
When online registration closed, a total of 3,347 MINIs were registered
for the drive, 175 of which signed up to travel the full length of the trip
-- from Monterey to Lime Rock. For the first leg from Monterey to Santa
Barbara, CA, 754 have registered to participate. The most popular leg of
the journey proved to be Jersey City, New Jersey to Lakeville, Connecticut,
where nearly one thousand MINIs are expected to join the rally.
MINI Takes the States is being held to celebrate MINIs vibrant owner
community, the launch of the MINI Cooper S with the John Cooper Works Kit
("MINI GP") and the fact that The Cooper Car Company is the featured marque
at the Monterey weekend. In contrast to MINIs size, the event has the
rather large secondary tag line of "The 2006 MINI TransAmerican Motortastic
Road Trip To End All Road Trips Rally".
The start of the MINI Takes the States rally will follow on from a
special customer delivery event for the first "MINI GPs" to arrive in the
country. The "MINI GP" is a limited edition high performance MINI Cooper S
that made its North American Debut at the New York International Auto Show
this past April. A total of 415 "MINI GPs" will come to United States with
the first 42 of these cars to be scheduled for a special early delivery in
conjunction with the program -- The first 32 cars will be delivered in
Monterey with the remaining 10 to be delivered when the event arrives into
New Jersey.
"MINI owners always bring an unparalleled level of enthusiasm and
energy to whatever they do, and I am excited to spend two weeks on the road
with them," said Jim McDowell, Vice President of MINI USA. "We are
currently planning a number of surprises and activities for participants
along the route, and I encourage everyone -- MINI owner or not -- to keep
an eye out for us in August and join in the fun for a day, a week, or even
the full trip."
Lets Get Up and Go
MINI Takes the States launched today -- Monday, August 21, 2006 -- at
Pirates Cove Beach & Pier in Monterey, CA after the Monterey Historic
Automobile Races. A kick-off celebration was held on the beach, complete
with live entertainment from 7:00 a.m. - 10:00 a.m. Over 750 MINIs departed
on the first leg of the 15-day, 3,123-mile trip.
Participants were encouraged to register online at
http://www.minitakesthestates.com where they were able to select any or all
sections of the cross-country drive in which they plan to participate.
Registrants were provided a registration kit complete with a special
wristband -- one for themselves and one for their co-pilot -- that entitles
them to special MINI surprises and VIP access to special events along the
way.
The route involves an estimated 5-6 hours of driving each day with
scheduled MINI-branded stops along the way geared towards the interests of
MINI owners and enthusiasts. Anyone interested in the event should check
the event website on a regular basis as new information will be updated
daily.
Lets Party Along the Way
MINI USA will be hosting along with its dealers and advertising
partners, multiple MINI-branded attractions and events along the route. In
addition, larger regional events will be offered in key cities to
participants of MINI Takes the States. A full listing of the cities and
events along the way can be found at http://www.minitakesthestates.com .
On Day 8 of the journey, MINI will bring together a group of live
entertainers for a MINI Music Festival in Nashville, Tennessee with John
Hiatt as the headlining act. This free open-air music festival in
Nashvilles Centennial Park will celebrate local music styles (including
jazz, country, blues, and rock & roll). Other local bands and food vendors
will also be participating in the event, which is expected to draw over
1,000 MINI enthusiasts.
The following day, MINI will host a tailgate party outside of the Busch
Stadium for the St Louis Cardinals vs. Florida Marlins Baseball game. An
estimated 500 MINI owners will enjoy authentic tailgate concessions prior
to the game and will have the opportunity to watch the game on giant
screens. Many lucky participants will be randomly chosen to receive skybox
tickets for the game.
When the MINI caravan reaches Indianapolis, IN, more than 250 MINI
owners and enthusiasts will be given access to Indianapolis Motor Speedway
& Hall of Fame Museum. MINI Takes the States participants will be invited
to a unique behind-the-scenes tour of the track, full access to the museum
and a private reception. The event will conclude with a once-in-a-lifetime
opportunity for participants to take parade laps around the speedway.
Lets Wrap It Up
On Day 14, before driving up to Connecticut for the Lime Rock Vintage
Festival in Lakeville, CT, MINI Takes the States participants are invited
to the official Wrap Party in Jersey City, New Jersey. The location at
Exchange Place Plaza, which offers spectacular views of the Manhattan
Skyline, will be the site of an open-air music and art festival along the
Hudson River with the band Everclear as the headlining act.
New Jersey will also be the site where MINI USA will specially deliver
the remaining 10 MINI GPs to their lucky owners. The next day, the rally
will end in Lakeville, Connecticut at the Lime Rock Vintage Festival where
MINI USA will have a large hospitality tent with displays and concessions.
MINI owners will also be given the opportunity to participate in a special
parade lap around the Lime Rock circuit.
MINI in the US
MINI is an independent brand of the BMW Group. In the United States,
MINI USA operates as a business unit of BMW of North America, LLC which has
been present in the United States since 1975. ROLLS-ROYCE Motor Cars NA,
LLC began distributing vehicles in 2003. The BMW Group in the United States
has grown to include marketing, sales, and financial service organizations
for the BMW brand, the MINI brand, and the ROLLS-ROYCE brand of Motor Cars;
DesignworksUSA, an industrial design firm in California; a technology
office in Silicon Valley and various other operations throughout the
country. BMW Manufacturing Co., LLC in South Carolina is part of BMW
Groups global manufacturing network and is the exclusive manufacturing
plant for all Z4 models and X5 Sports Activity Vehicles. The BMW Group
sales organization is represented in the U.S. through networks of 339 BMW
passenger car centers, 334 BMW Sports Activity Vehicle centers, 143 BMW
motorcycle retailers, 80 MINI passenger car dealers, and 30 ROLLS-ROYCE
Motor Car dealers. BMW (US) Holding
Corp., the BMW Groups sales headquarters for North, Central and South
America, is located in Woodcliff Lake, New Jersey.
Information about BMW Group products is available to consumers via the
Internet at:
http://www.bmwgroupna.com
http://www.bmwusa.com
http://www.bmwmotorradusa.com
http://www.miniusa.com
http://www.rolls-roycemotorcars.com
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