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News and Information Article
Sequoia recognizes the market, technology, and business potential in
Kontera that it saw in other Internet industry leaders in its portfolio
including Google, Yahoo!, PayPal and Plaxo
SAN FRANCISCO, April 25 // -- Kontera, the leading developer
of In-Text Advertising Solutions for web publishers and advertisers,
announced today that it has secured its first round of institutional
funding from Sequoia Capital.
Konteras flagship product, ContentLink(TM), is based on patent-pending
contextual analysis technology, which increases revenue and ROI for Web
publishers and advertisers. ContentLink(TM) finds contextually relevant
keywords on a publishers web page in real-time and automatically matches
them to relevant ads presented as In-Text sponsored keyword links.
Konteras proprietary In-Text Advertising technology enables web publishers
to monetize untapped and incremental ad revenue while providing marketers
with a solution that achieves improved ROI over other advertising vehicles
because of the relevancy of the ad to the users online experience and
immediate frame of mind. For a demo of ContentLink(TM), click here:
http://www.kontera.com/demo.aspx
Konteras product family also includes the ContentLink(TM) Ad Center, a
self-bidding solution for advertisers, and the ContentLink(TM) Private Ad
Marketplace, a private label self-bidding solution for publishers and their
own advertisers.
"By providing In-Text Advertising technology for the growing online
content publishing market, Kontera is providing an innovative solution for
monetizing the Internet and creating a new media property," said Haim
Sadger, Partner, Sequoia Capital. "Sequoia Capital invested in Kontera
because its ContentLink(TM) In-Text Advertising Solution provides online
publishers and advertisers with a proven technology with a verified
business model. ContentLink(TM) offers online publishers an opportunity to
create incremental ad revenue from its existing content, complementing
existing banner and pay- per-click advertising programs while solving
current problems of ad inventory and web page real estate," added Sadger.
This investment will be used to accelerate the companys rapid growth,
enhance product development and expand sales and marketing efforts. The
company is also launching several affiliate and market-specific In-Text
Advertising solutions in the coming months.
"With online publishers faced with real estate, inventory, and price
limitations that hinder their ability to generate ad revenue, In-Text
Advertising solutions like Konteras ContentLink(TM) provide a serious
advertising revenue stream for publishers while offering marketers a
contextually relevant advertising vehicle," said Gary Stein, noted online
advertising industry analyst. "I see exponential market growth for In-Text
Advertising, and I believe technology-based solutions like Konteras are
best-positioned to take advantage of the tremendous market opportunity."
"With a track record of successful Internet investments which includes
Yahoo!, PayPal and Google, we are thrilled that Sequoia Capital recognized
our potential and selected to invest in Kontera, " said Yoav Shaham, CEO
and founder of Kontera.
About Sequoia Capital
Since 1972, Sequoia Capital has provided startup venture capital for
very smart people who want to turn ideas into companies. As the
"Entrepreneurs Behind the Entrepreneurs", Sequoia Capitals Partners have
worked with innovators such as Sandy Lerner and Len Bozack of Cisco
Systems, Jerry Yang and David Filo of Yahoo!, Gaurav Garg of Redback
Networks, Larry Page and Sergey Brin of Google, Dan Warmenhoven of Network
Appliance, T.J. Rodgers of Cypress Semiconductor, Lou Tomasetta of Vitesse
Semiconductor, Steve Jobs of Apple Computer and Larry Ellison of Oracle.
The companies organized by Sequoia Capital now account for about 10% of the
value of NASDAQ. To learn more about Sequoia Capital visit
http://www.sequoiacap.com .
About Kontera
Kontera is a leading provider of In-Text Advertising Solutions, based
on patent-pending contextual analysis technology that increases revenue and
ROI for Web publishers and advertisers. The companys flagship product
ContentLink(TM) finds contextually relevant keywords on a publishers web
page in real-time and automatically matches them with relevant ads
presented as In- Text sponsored keyword links. Hundreds of online
publishers worldwide are increasing their revenue through Konteras
service, which enables them to turn their content into a source of
incremental revenue beyond current banner or text ads. Leading
international advertisers in a broad range of product categories are
achieving improved ROI with ContentLink(TM) versus other advertising
vehicles because of the contextual relevancy of the ad to the users
interest. With seven years of experience in In-Text Advertising, Kontera is
able to create a valuable experience for users by serving relevant and
informational ads that match the users interest and frame of mind. The
companys technology facilitates real-time analysis of dynamic web content,
enabling publishers to use ContentLink(TM) to serve ads with any online
content type including user-generated content such as blogs, forums,
product reviews and social networking sites. Kontera is a privately held
company with offices in San Francisco and Israel. For more about Kontera,
visit http://www.kontera.com .
Contact info:
Uriah Av-Ron
Email: pr@kontera.com
Tel: +972-50-7-427-087
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