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News and Information Article
New Alliance Allows GSI Commerce Partners to Provide Rich, Deep-Branded
Content to Customers
KING OF PRUSSIA, Pa., April 19 /-FirstCall/ -- GSI Commerce
Inc. (Nasdaq: GSIC) today announced it has made an equity investment in
WebCollage Inc., a privately held provider of Web content integration
solutions for manufacturers and retailers headquartered in New York. The
investment was part of a new round of financing for WebCollage and GSI
Commerce was joined by existing WebCollage investors Cedar Fund and Sierra
Ventures. GSI Commerce and WebCollage also entered into an alliance to
provide content syndication solutions to the e-commerce partners of GSI
Commerce.
"We see the role of content syndication expanding and becoming more
important as consumers increasingly are relying on the Web as their prime
source of product information," said Michael G. Rubin, chairman and CEO of
GSI Commerce. "Our investment and new alliance with WebCollage demonstrates
our continuing commitment to strategically invest, enhance and grow the
features, functions and services that we offer as part of our overall
e-commerce solution. In turn, this helps our partners grow their
direct-to-consumer businesses faster and more profitably than they could on
their own."
"We welcome GSI Commerces investment in our company and look forward
to providing their e-commerce partners with content syndication solutions
that better educate and inform their customers as they research and shop
online," said Eli Singer, CEO and co-founder of WebCollage. "This alliance
will bring the power of enhanced product marketing to the GSI Commerce
platform and the opportunity to turn more of their partners online
customers from browsers into buyers."
In 2005, Shop.org and Forrester Research noted that retailers were
beginning to invest in online content because it was seen as an effective
tool to influence and drive sales - regardless of consumer choice of
purchasing channel. Research conducted by the Online Publishers Association
found that more than 90 percent of people ages 18 through 54 use the Web to
research product information.
"When you analyze the trends, we believe content syndication is one of
the most important forces shaping the evolution of e-commerce," said Steven
Davis, senior vice president of partner services for GSI Commerce. "Our
investment and alliance with WebCollage will provide our e-commerce
partners with a solution that offers more control, a broader scope and
larger scale for providing and receiving online, branded product content.
WebCollage is a leader in content syndication and provides a seamless and
affordable approach to delivering a required solution," said Davis.
Syndicating online product merchandising content through WebCollage is
much more than simply copying and pasting content from one Web site to
others. The solution compiles, reformats, integrates, customizes and
updates content to meet the needs of each online channel partner.
ASP-based, the solution works by capturing a manufacturers existing
product marketing materials and syndicating the content to various online
channel partners.
Manufacturers gain greater control over their brand and product
presentation and retailers benefit by offering online customers enhanced
product information. When an online consumer clicks and requests more
information about a product, WebCollage serves that information to the
consumer on a separate Web page that carries the retailers branding, but
also includes engaging and pertinent product information as well as the
products branding. Interested consumers can then read, listen, or watch
information specific to their product selection.
Four GSI Commerce Partners Launching Content Syndication
Four of GSI Commerces partners in both the home and consumer
electronics categories either are implementing WebCollages product, or
have gone live with the solution during April. Ace Hardware, for example,
an e-commerce partner of GSI Commerce since 2003, recently implemented a
syndicated content solution for KitchenAid(R) blenders on its Web store
(http://www.acehardware.com/product/index.jsp?productId=1334239&cp=&origkw=
ble nders&kw=blenders&parentPage=search&searchId=5590711171). When an
online consumer clicks on the "Learn More from KitchenAid" button, an Ace
Hardware-branded Web page is displayed. The page includes product pictures
and a menu bar consumers can access to learn more about KitchenAids
classic blender, including information about the blenders premium
features, the blades, available speeds, and types of blender jars.
About GSI Commerce
GSI Commerce is a leading provider of e-commerce solutions that enable
retailers, branded manufacturers, entertainment companies and professional
sports organizations to operate e-commerce businesses. We provide solutions
for our partners through our integrated e-commerce platform, which is
comprised of three components: technology, logistics and customer care and
marketing services. We either operate, or will operate pursuant to signed
agreements, all or portions of the e-commerce businesses for more than 50
partners.
About WebCollage
WebCollage helps Fortune 1000 companies extend their online presence to
indirect customers and offline buyers. With WebCollage, businesses can
increase indirect sales and preserve their brand identity and message
across online channels with distinctive and consistent brand and product
presentation on every business partners Web site. WebCollages patented,
award-wining technology automates the end-to-end process of sharing Web
content and applications - enabling companies to reuse Web content and
applications across an unlimited number of business partners Web sites.
Founded in 1999, WebCollage is headquartered in New York, N.Y. For more
information, visit http://www.webcollage.com, or call 1-212-563-2112.
Forward-Looking Statements
All statements made in this release, other than statements of
historical fact, are forward-looking statements. The words "anticipate,"
"believe," "estimate," "expect," "intend," "may," "plan," "will," "would,"
"should," "guidance," "potential," "continue," "project," "forecast,"
"confident," "prospects," "schedule," and similar expressions typically are
used to identify forward-looking statements. Forward-looking statements are
based on the then-current expectations, beliefs, assumptions, estimates and
forecasts about the business of GSI Commerce. These statements are not
guarantees of future performance and involve risks, uncertainties and
assumptions, which are difficult to predict. Therefore, actual outcomes and
results may differ materially from what is expressed or implied by these
forward-looking statements. Factors which may affect GSI Commerces
business, financial condition and operating results include the effects of
changes in the economy, consumer spending, the financial markets and the
industries in which GSI Commerce and its partners operate, changes
affecting the Internet and e-commerce, the ability of GSI Commerce to
develop and maintain relationships with strategic partners and suppliers
and the timing of its establishment, extension or termination of its
relationships with strategic partners, the ability of GSI Commerce to
timely and successfully develop, maintain and protect its technology,
confidential and proprietary information, and product and service offerings
and execute operationally, the ability of GSI Commerce to attract and
retain qualified personnel, the ability of GSI Commerce to successfully
integrate its acquisitions of other businesses, if any, the performance of
acquired businesses and the impact of SFAS 123(R). More information about
potential factors that could affect GSI Commerce can be found in its most
recent Form 10-K, Form 10-Q and other reports and statements filed by GSI
Commerce with the SEC. GSI Commerce expressly disclaims any intent or
obligation to update these forward-looking statements.
Contact:
Greg Ryan
Director, Corp. Communications
tel: 610-491-7294
e-mail: ryang@gsicommerce.com
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