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News and Information Article
KENNESAW, Ga., Feb. 13 // -- Yamaha Marine Group, a unit of
Yamaha Motor Corporation USA, today announced record results for its marine
business in 2005 and revealed its strategy to become a more autonomous
stand-alone organization so that it can better serve its U.S. customers.
"We have come a long way in this market thanks to strong products, an
outstanding dealer body and dedicated OEM boat builder partners," said Phil
Dyskow, Yamaha Marine Group President.
The Marine Group reported only a modest unit sales growth, but strong mix
growth which resulted in record revenue for the 2005 calendar year, despite
hurdles that included two devastating hurricanes, higher fuel prices and a
legal challenge by a competitor that alleged dumping, a case which Yamaha
ultimately won.
Yamaha Marine Groups profit generated from the sale of outboard motors in
2005 rose more than 40 percent over the previous year. In addition, all three
of Yamahas boat companies, Skeeter, G3 and Century, showed a clear, healthy
profit for the year. Yamaha Marine Group currently maintains approximately
1/3 market share for all outboard motors in the United States, with even
greater share in the high-horsepower segments that are dominated by 4-stroke
engines.
"Our 2005 results are not only great news for us, but for our dealers and
OEM partners," said Dyskow. "This is our seventh consecutive year of growth,
and the resulting profitability is what now allows us to invest in the future
and maintain our collective success. Creating a more autonomous structure
will let us manage all the functions that impact the boaters experience."
In the last 18 months, the company created a dedicated headquarters-based
customer service group. Previously, the function had been handled within
Yamahas larger corporate structure and did not have line responsibility to
the marine unit.
Early last month, Yamaha Marine Group created a dedicated marine rigging
and parts group, a function that had also formerly operated outside of the
marine units structure. With the new structure in place, Yamaha will
concentrate on supplying complete power systems to its OEM and retail
customers, rather than just outboards. The company believes the move will
significantly improve the consumer experience.
"In our industry, issues often emerge when the outboard is not matched to
the boat or properly integrated with the boats other components," said
Dyskow. "If we integrate the boat and the outboard through a system concept,
we will meet or exceed the boaters expectations. Thats our plan."
In addition, Yamaha is investing in and expanding its production and
distribution resources as part of a comprehensive effort to handle increased
business and better support its customers by shortening transit times.
Yamaha Marine continues to invest in training and currently offers the
most comprehensive program in the marine outboard industry. Called Yamaha
University, it aims to support Yamaha dealers by providing programs that
concentrate on improving profitability and customer satisfaction.
Yamaha Marine recently announced broader participation in and sponsorship
of FLW Outdoors fishing tournaments, which gives the company a significant
means of supporting and maintaining relationships with the ultimate boating
consumer.
Yamaha Marine products are marketed throughout the United States and
around the world. Yamaha Marine Group, based in Kennesaw, Ga., supports its
2,200 dealers and OEM partners with marketing, training and parts for Yamahas
full line of products and accessories and strives to be the industry leader in
reliability, technology and customer service. Yamaha Marine is the only
outboard engine maker to have earned the marine industrys C.S.I. Customer
Satisfaction Index award every year since its inception. For more
information, call (800) 88-YAMAHA or visit http://www.yamahaoutboards.com .
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