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News and Information Article
FORT LAUDERDALE, Fla., Oct. 6 // -- Zimmerman Advertising
(formally know as Zimmerman Partners) announces a win that expands on its
growing portfolio of travel industry clients with the addition of Seabourn
Cruise Line.
Zimmerman Advertising Founder and CEO Jordan Zimmerman has long
believed that his unique system known as Brandtailing(TM), which drives
next day sales without compromising the building of a brand over time, is a
perfect marriage for the travel industry.
In fact, Zimmerman was so committed to furthering his agencys
resources in the travel industry that in 2005 he acquired The Zimmerman
Agency (the name purely a coincidence) known for its experience and focus
in the hospitality and travel arena in addition to their public relations
and interactive disciplines. This move bolstered Zimmerman Advertisings
resources and a string of recent wins including the British Virgin Islands
and LXR prove that to be true.
"Brandtailing has a powerful application to the travel industry and
will impact the global playing field dramatically," said Zimmerman.
"Seabourn is at the top of their game and have built a stellar reputation
for their world- class service and accommodations. Our partnership with
them will combine our talent and resources with their talent and experience
to create a powerful team."
Seabourn Cruise Line, a subsidiary of Carnival Corporation, hopes to
expand their share of the luxury cruise market. Seabourns President
Deborah Natansohn said, "Zimmerman has the ability to marry creativity with
a unique business philosophy and accountability for results."
This news follows Zimmermans recent investment in creative staffing to
manage such accounts Nissan, PayPal, AutoNation, Six Flags and Shopko to
mention a few.
Headquartered in Fort Lauderdale, Florida, Zimmerman Advertising, an
Omnicom Group(TM) company, is currently the 17th largest advertising agency
in the United States, with more than 860 full-time associates and offices
throughout the country; including New York, Los Angeles, Washington, D.C.,
Chicago, Dallas, San Francisco and Atlanta.
Omnicom Group Inc. (NYSE: OMC) is a leading global marketing and
corporate communications company. Omnicoms branded networks and numerous
specialty firms provide advertising, strategic media planning and buying,
direct and promotional marketing, public relations and other specialty
communications services to over 5,000 clients in more than 100 countries.
For more information, please visit http://www.zadv.com
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