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News and Information Article
Fast-Growing Latino Chain Third Quarter Sales Increased 24% Over Previous
Year
DALLAS, Nov. 14 // -- Pizza Patron, the premier Latino pizza
brand, announced today its third quarter sales for this year have increased
over 24% versus the same period a year earlier. The twenty-year old
privately-held company did not provide overall sales figures, however,
their revenue growth was aided by the addition of several strategic
initiatives including their "Lista(R)" program which began in February,
offering hot and ready large 15-inch pizzas, available in pepperoni and
cheese for $4.99 in all 59 locations, and with its success prompted the
development of the drive-thru Lista(R) unit which opened this September, as
well as the companys new line of Fiesta Wings(TM) as Lista(R) items.
"Pizza Patron is gaining popularity nationwide by fulfilling our motto
and providing Mas Pizza. Menos Dinero to every community we enter, and
because of our dedicated focus to the Hispano-Latino community," says
director of operations Ernesto Hernandez. "We could now add Menos Tiempo
to our motto since the business is moving in a direction where it resembles
the fast food industry. While maintaining our commitment to offering an
affordable family meal every day, we now have our Lista(R) program which
allows customers who are on the go to enjoy the same great Patron pizza
they have grown to love, without waiting," says Hernandez.
More than 65 Pizza Patron locations will be operating in the United
States by the end of 2006, and another 40 are in development. As part of
the expansion plans announced recently, the brand has signed a two-year
development agreement for 20 locations in Arizona with franchise group,
Pizza Revolucion, which is owned and operated by the LeVecke Family, the
grandchildren of Carl Karcher, founder of Carls Jr., who currently operate
eight Pizza Patron locations in the Arizona market.
Additional Lista(R) drive-thru locations are also in development, which
are fully branded, and feature an expanded Lista(R) ("Ready Now") menu for
convenient ordering from the car at the drive-thru window. In addition to
the chains Lista(R) 15-inch large pepperoni pizza, they also offer the La
Patrona (deluxe pizza with everything), as well as the companys new line
of Fiesta Wings(TM) as Lista(R) items.
About Pizza Patron
Pizza Patron was founded by Antonio Swad in 1986. Since franchising
began in March 2003, the brand has gone from four locations to 59 and more
than 40 under development. Pizza Patron features fun and festive
carryout-only pizza stores that are community based in Spanish speaking or
predominately Hispanic neighborhoods and recently added its first dine-in
location in May 2005. In 2006, Pizza Patron introduced its "Lista(R)"
program, offering hot and ready large 15-inch pizzas, available in
pepperoni and cheese for $4.99 in all 59 locations, making it the only
franchise in the United States to offer a 15-inch large ready now pizza for
$4.99. All pizza dough is made fresh throughout the evening; no
preservatives are added or needed. The sauce is prepared fresh in the
stores from crushed Roma tomatoes and only 100 percent mozzarella is used.
Whole and half pizzas are offered at prices as low as $4.99 for a large
pizza with cheese and one topping and $3.49 for the same half pizza. A
large "La Patrona" pizza with everything is only $7.99. For more
information, visit http://www.pizzapatron.com .
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