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News and Information Article
- June 1 Event to Help San Francisco Bay Area Real Estate Professionals
Reach Fast-Growing, Ethnically Diverse Communities -
SAN FRANCISCO, May 25 // -- First American Title Insurance
Company today announced that it will host The Changing Face of
Homeownership: A Real Estate Multicultural Marketing Conference, an event
intended to help educate real estate industry professionals on how to
better serve the growing homeownership needs of San Francisco Bay Area
African American, Asian American and Latino communities. Among the
distinguished speakers for the one-day event are Leon Panetta, founder of
The Panetta Institute for Public Policy and a former White House chief of
staff during the Clinton administration; and California Real Estate
Commissioner Jeffrey M. Davi. As keynote speaker, Panetta will discuss
"Cultural Diversity and the American Dream."
The conference will take place on Thursday, June 1, 2006, from 8:30
a.m. to 2:30 p.m. at the Santa Clara Convention Center, 5001 Great America
Parkway in Santa Clara, Calif. The conference will expand upon the
successful 2005 Bay Area Latino Marketing Conference, once again focusing
on servicing ethnically diverse communities by providing educational tools,
demographic insights and networking opportunities for real estate
professionals.
"The face of homeownership continues to evolve, and nowhere is that
more true than in the ethnically rich and diverse San Francisco Bay Area,"
said Maria Valentin, regional diversity marketing director for First
American Title. "This conference will promote understanding of the issues
facing minority homebuyers in the region and position real estate
professionals to more effectively meet market demand stemming from the
largest potential growth sector for new homeownership."
Since 2003, The First American Corporation and its subsidiary companies
have led the settlement services industry in creating innovative programs
to increase minority homeownership nationwide. For example, First
Americans alternative credit solution, Anthem Score, makes it possible for
a greater percentage of borrowers lacking traditional credit history -- a
common barrier to homebuying in under-served communities -- to secure
mortgage financing. More than 100 lenders nationwide are now using the
Anthem product. Locally, events such as the "Changing Face of
Homeownership" conference are proving highly effective in bringing together
industry leaders to improve the quality and availability of real estate
services in multicultural communities. These efforts have produced a
notable increase in First Americans Bay Area title and escrow order
volume.
"Owning a home is a cornerstone of the American Dream," said Jim Park,
chief executive officer for the Asian Real Estate Association of America.
"For many Asian Americans and newly arrived immigrants, it is a positive
step towards long-term financial health and the building of deep roots in
this country. By creating this educational forum for real estate
professionals, First American is building the base of real estate and
mortgage practitioners needed to extend this American Dream to
traditionally under-served communities."
U.S. minority buying power stands in excess of $1.9 trillion, and its
projected that 60 percent of all first-time homebuyers will come from these
communities during the next decade. "These under-served communities
represent the greatest go-forward opportunities for real estate
professionals, as their homeownership rates still trail those of White
Americans by roughly 25 percent," said Valentin. "Creating new homeowners
within these segments has a tremendous, positive impact on how we embrace
diversity in our local communities, as well as significant bottom line
results for progressive real estate practitioners."
With expert speakers from the public and private sector, the conference
is expected to double the number of attendees at First Americans 2005
Latino Marketing Conference to more than 600. Real Estate professionals
seeking insight, educational tools and practical knowledge for successfully
serving multiple, ethnically diverse markets are encouraged to attend. In
addition to demographic and economic trends, scheduled sessions will cover
topics such as recruiting and retaining diverse agents, providing prime
rate loans for buyers with nontraditional credit, negotiating with
multicultural buyers, and the negative impact and prevention of predatory
lending practices.
Conference speakers will include:
* Leon Panetta -- former White House Chief of Staff and Founder of The
Panetta Institute for Public Policy
* Jeffery M. Davi -- California Real Estate Commissioner
* Vince Malta -- 2006 President of the California Association of
REALTORS(R) (C.A.R.)
* Michael Lee -- President of Ethno Connect and a renowned writer and
presenter on multicultural topics
Notable attendees will include:
* L. J. Jennings -- President, National Association of Real Estate
Brokers, Sales Division
* Frances Martinez Myers -- Chairman, National Association of Hispanic
Real Estate Professionals
* Jim Park -- Chief Executive Officer, Asian Real Estate Association of
America
* Clifford Turner -- President of the National Association of Real Estate
Brokers
Key supporting organizations include:
* Asian Real Estate Association of America (AREAA)
* Chinese American Real Estate Association (CAREA)
* California Association of Real Estate Brokers (CAREB)
* Council of Indian American REALTORS (COIAR)
* Chinese Real Estate Association of America (CREAA)
* Filipino American Real Estate Professional Association (FAREPA)
* Hispanic Association of Realtors and Affiliates (HARA)
* Korean Association of Realtors and Lenders (KARL)
* National Association of Hispanic Real Estate Professionals (NAHREP)
* National Association of Real Estate Brokers (NAREB)
* Vietnamese American Real Estate Professional Association (VAREPA)
The full conference agenda is available upon request.
First American Title Insurance Company, the largest subsidiary of The
First American Corporation (NYSE: FAF), traces its history to 1889. One of
the largest title insurers in the nation, the company offers title services
through more than 1,800 offices and an extensive network of agents
throughout the United States and abroad. The company has its headquarters
in Santa Ana, Calif. Information about The First American Corporations
subsidiaries and an archive of its press releases can be found on the
Internet at http://www.firstam.com.
Contacts:
Victoria Sanchez De Alba
De Alba Communications
(650) 270-7810
Sharon Sim-Krause
Panache Communications
(415) 333-9991
David Schulz
The First American Corporation
(714) 800-3298
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