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Pierce Group Starts Its Plans to Open BombShell Barbers. INDIANAPOLIS, Feb. 2 // -- Pierce Group, Inc. (http://www.piercegroupllc.com ) today announced its plans to roll out its newest business model. Pierce Group, headed by Kris Pierce of Indianapolis, says it will open a chain of unique mens hair care stores called BombShell Barbers. Pierce Group, Inc., a Multi-Divisional Holding and Management Company, is starting its newest division, a retail chain of Hair Salons under the D.B.A. name of BombShell Barbers. These salons are created to be completely concerned with men and their needs. Not only will our salon concept be geared towards men and provide top-notch service, the salons will also feature our talented, beautiful salon stylists. BombShell Barbers will be a dual concept division of our company. The first concept of BombShell Barbers is designed to be a full-service gentlemans salon -- mens services dedicated to consistently providing world class service & high quality products to its clients, while furnishing an enjoyable, relaxing atmosphere at an acceptable price/value. These salons will be in the city centers of midsize to large metropolitan cities. Our first full-service salon will be in downtown Indianapolis, Indiana. Our goal is to grow one full-service salon per year in cities such as Columbus, Ohio and St. Louis, Missouri. Our second concept for BombShell Barbers will be a more convenient version for smaller cities around the Midwest. These will be positioned in local strip malls and shopping centers. We will also position this concept version in college campuses around the country. This version is ripe for Pierce Group, Inc. takeover of other retail hair centers around the country. Our goal is to grow two (2) salons per year in cities such as Bloomington and Lafayette, Indiana and Lexington, Kentucky. The new chain will boast high-end mens hairstyling, massage, facials and top quality beauty products, and will also include some of the top rated female stylists in Indianapolis. "Todays man is highly aware of his image and health. In todays market to receive services that help maintain these concerns, he must frequent a salon/spa that is predominantly oriented to serve female customers. Men and women have different needs and we are solely looking at health and beauty from the mans point of view. We have initiated our first round private offering to acquire investment capital for the funding of our venture and we are excited to get our first store up and running," stated Pierce Group CEO Kris Pierce. About Pierce Group, Inc. Pierce Group, Inc. ("Pierce"), an Indiana corporation, is a Holding and Management Company designed to start and grow a retail chain of Hair Salons under the D.B.A. name of "BombShell Barbers." BombShell Barbers is designed to be a full-service gentlemans salon -- mens services dedicated to consistently providing world class service to its clients, high quality products while furnishing an enjoyable relaxing atmosphere at an acceptable price/value. The Pierce strategy is to create brand awareness and service regionally within the Midwest and then nationwide with the BombShell Barbers name. Management believes the market is ripe for this kind of venture and wishes to take the same type of approach, and play on words, as that of the very successful "Hooters" chain of restaurants. Forward-Looking Statement This news release contains certain statements that are forward-looking statements within the meaning of Section 27A of the Securities Act and Section 21E of the Exchange Act which can be identified by the use of forward-looking terminology such as "believes," "expects," "may," "estimates," "will," "should," "plans" or "anticipates" or the negative thereof or other variations thereon or comparable terminology or by discussions of strategy. Such statements include, but are not limited to, the discussions of operations, liquidity and capital resources. Although Pierce Group, Inc. believes that the expectations reflected in forward-looking statements are reasonable, there can be no assurances that such expectations will prove to be accurate forward- looking statements. Inquiries to: Kris Pierce Pierce Group, Inc. 317-446-2304 kpierce@piercegroupllc.com
 
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