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News and Information Article
Leading Provider of Music Search and Recommendation Products Raises First
Round of Funding
SAN FRANCISCO, Dec. 15 // -- Siren Systems, Inc., the leading
provider of song-level search, navigation, and recommendation products for the
consumer and professional music markets, announced today that it has closed
$2.3 Million in Series A financing. The round was lead by Amicus Capital,
with Nueva Ventures and others participating. The company has also named
Don Hutchison, a successful early-stage investor and business advisor, to its
board of directors.
"The market for digital music is exploding, creating a need to assist
people in sifting through the millions of songs available online to find songs
they might like," said Bob Zipp, managing partner of Amicus Capital. "Siren
Systems has developed a solution that works, and that addresses the varied
needs of music consumers, music industry professionals, and the many download
stores, subscription services, and music-oriented communities that have
emerged over the past couple of years. We see attractive market opportunities
for their products, and are pleased to be an investor."
Developed over five years of extensive research and development, Siren
Systems Soundflavor(TM) Engine is the only technology which combines precise,
song-level advanced search, navigation, and personalized recommendations in
one package. The Soundflavor Engine is powered by a proprietary database of
musical attributes, collected song-by-song by Siren Systems team of trained
music analysts. The product conducts a deep analysis of these
attributes -- ranging from instrumentation to subject matter -- for any song a
user provides, and recommends new music specifically for that person. Even a
music connoisseur will discover new music via the Soundflavor Engine.
In October, the company announced a landmark deal with Ricall Ltd., the
worlds leading music research and licensing network, to integrate the
Soundflavor Engine into Ricalls website. When launched, creative
professionals will be able to use the product to quickly find and license
songs to match any mood or setting.
According to Steve Skrzyniarz, CEO of Siren Systems, the proceeds of the
round will be used to accelerate the creation of new products, expand the
team, and enhance its infrastructure to handle increasing demand.
About Siren Systems, Inc.
Siren Systems Soundflavor Engine is the worlds most advanced song-level
search, navigation, and recommendation product for music. The company
licenses this product to consumer and commercial music providers to enable
their customers to discover, sample, and purchase music more efficiently.
Soundflavor increases sales for download stores, helps subscription services
to retain more customers, and enables community around music commerce through
its industry-leading song, playlist, and people recommendation features. More
information can be found at http://www.sirensystems.com , or visit the companys demo
web site at http://www.soundflavor.com . The company is privately owned and based in
San Francisco.
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